Our approach to compliance

Showcase a property, yes. Mislead the buyer, never. Here’s how every visual stays on the right side of the line.

Two obligations, one answer

Presenting a retouched property engages two frameworks:

Consumer law (French Consumer Code, articles L121-2 and L121-3) prohibits misleading commercial practices: presenting a virtually furnished home as its real state, without disclosure, can mislead the buyer.
The AI Act (EU regulation, article 50) requires, from 2 August 2026, marking AI-generated or modified content — with a visible label and machine-readable metadata.

Visible, non-removable “Virtual staging” label burned into every image.
Machine-readable AI marking (metadata, and C2PA Content Credentials) on every visual.
Property structure preserved by default: walls, windows, doors and floors are not modified.
Original photo kept (fingerprint/hash): compliance becomes provable.

This is general information and not legal advice. The exact wording of disclosures should be validated with your counsel.

For the detail of disclosures to display, see our guide: the “virtual staging” disclosures.

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